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Research, analyst insights, press releases and the analysts behind them.
134 results for “Enterprise Software”, showing the top 20.
- Press Release
Enterprise Software Market Shows Strong Growth Driven by AI, Digital Transformation
Keith Kirkpatrick, Research Director at Futurum, shares his thoughts on the latest enterprise software market sizing report and forecast, and discusses the key drivers of the market’s future growth, including digital transformations and AI.
…4, 2025 Futurum Launches Its 1H 2025 Market Forecast and Decision-Maker Reports Covering Enterprise Software, Reflecting Strong Growth Amid Global Economic Uncertainty The enterprise software…
- Press Release
GenAI, Features, Are the Top Criteria for Future Enterprise Software Purchases
Keith Kirkpatrick, Research Director at Futurum, shares his insights on the key decision criteria used by enterprise software decision makers to evaluate purchases, and discusses why these are critical in today’s market.
…September 23, 2025 While Capability-Focused Criteria Topped the List of Criteria For Making a Software Purchase, Vendors Can and Should Compete on a Wide Range of Factors The presence of generative…
- Press Release
Enterprise Software Buyers Prefer Consumption and Outcome-Based Pricing
Keith Kirkpatrick, Research Director at Futurum, reveals key findings from enterprise software decision makers, who express a preference for flexible genAI pricing approaches offered by SaaS vendors.
…AI Products and Tools Building on a trend surfaced in the inaugural Futurum 2H 2024 Enterprise Software Decision Maker Survey conducted last year, enterprise buyers and decision makers…
- Press Release
Systems of Agency: Agentic AI to Drive $762B Enterprise Software Super-Cycle by 2031
Futurum’s Keith Kirkpatrick reveals a structural reset in enterprise software, forecasting the market to reach $762.1B by 2031 (12.2% CAGR) as budgets pivot from Systems of Record to AI-driven Systems of Agency.
…4, 2026 The Futurum Group today announced the release of its latest study, the “1H 2026 Enterprise Software & Digital Workflows Market Sizing & Five-Year Forecast,” which details a pivotal…
- Press Release
Five Types of Enterprise Software Currently Underpinning Application Ecosystems
Keith Kirkpatrick, Research Director at The Futurum Group, shares his insights on the most-utilized enterprise application, based on Futurum Intelligence decision maker survey data, and provides future growth forecasts for enterprise software.
Austin, Texas, USA, February 24, 2025 Futurum Survey of Enterprise IT Decision Makers Finds Five Types of Software Are the Most Commonly Deployed Applications…
- Press Release
Efficiency and Productivity Improvements Drive Enterprise Software Investment
Keith Kirkpatrick, Research Director at Futurum, provides his take on the Futurum Research 2H 2025 Decision Makers Survey of 895 IT decision makers, focusing on spending levels and ROI priorities in 2025.
…in November 2024 said their organization will spend between $1 million and $5 million on enterprise software during 2025, with an additional 22.2% indicating that their organization has budgeted…
- Press Release
Hyperscaler Marketplace Spending Surges as Enterprises Shift Software Budgets
Alex Smith, Research Director at Futurum, shares insights from new research showing hyperscaler marketplace spending surpassing $21B in 2025 and accelerating toward $42B by 2029 as enterprises shift software procurement to hyperscaler-run marketplaces.
…Its 2H 2025 Hyperscaler Marketplace Market Sizing & Five-Year Forecast, Revealing Rapid Enterprise Adoption and a Structural Shift Toward Marketplace-Mediated Software Buying More than $21B USD…
- Press Release
Is the Middle Market the Sweet Spot for Enterprise Software Vendors?
Keith Kirkpatrick, Research Director at Futurum, shares his insights into the attractive market opportunity for SaaS vendors with mid-market companies, dives into the data supporting this position, and discusses key strategies for execution.
…revenue) is a large and often overlooked opportunity for SaaS vendors, as these buyers want enterprise-grade outcomes without enterprise complexity. As the demand for powerful generative AI and…
- Press Release
Will OpenAI’s Foray into Enterprise Software Spell Trouble for SaaS Incumbents?
Keith Kirkpatrick, Research Director with Futurum, covers OpenAI’s entry into the enterprise SaaS market, its launch of AI-native apps, and the implications for established vendors adapting to an evolving, co-opetitive AI ecosystem.
…Sales Assistant, GTM Assistant, and Contract Assistant—marks its direct entry into the enterprise software market, positioning it as a potential disruptor to established vendors such as…
- Press Release
Software Lifecycle Engineering Market to Reach $226 Billion by 2030 as Enterprise Hands AI the Keyboard Before the Guardrails
Futurum’s 2H 2026 Software Lifecycle Engineering research sizes the market at $226 billion by 2030 and finds AI now runs the majority of the software lifecycle, while 75% of organizations report AI-contributed production incidents.
Austin, Texas, USA, July 13, 2026 Futurum releases its 2H 2026 Software Lifecycle Engineering Market Sizing & Five-Year Forecast alongside a global survey of 839 IT…
- Press Release
CCaaS Software Market Dominated by Genesys, Cisco, Five9, and RingCentral
Keith Kirkpatrick, Research Director at Futurum, reveals key findings from comprehensive enterprise software market research, focusing on the CCaaS software market, which is dominated by Genesys, Cisco, Five9, and RingCentral.
…and Large Partner Ecosystems to Dominate the Market The CCaaS (contact center as a service) software market is currently dominated by four main vendors, reflecting the challenges faced by upstarts…
- Press Release
Futurum: Salesforce Retains Leading Position in Marketing Automation Software
Keith Kirkpatrick, Research Director at Futurum, reveals findings from comprehensive enterprise applications research showing the demand for marketing automation solutions, amid growing use of AI.
…of Data Cloud and AI, Salesforce Retains a Leading Position Within the Marketing Automation Software Market Although CRM and ERP systems are increasingly getting more attention in the business…
- Press Release
Futurum Predicts Revenue for Enterprise Applications Vendors in State of the Market Report: Enterprise Software (Core Business Apps), 2024
The need for scalable, cloud-based enterprise applications has grown rapidly, driven by the demand for integrated platforms that unify different business areas – firmly establishing the top 5 enterprise application vendors in 2024.
The need for scalable, cloud-based enterprise applications has grown rapidly, driven by the demand for integrated platforms that unify…
- Press Release
HR Software Market Dominated by Microsoft, SAP, Workday, and Oracle
Keith Kirkpatrick, Research Director at The Futurum Group, reveals key findings from its enterprise IT decision maker survey, which found a preference for HR offerings from entrenched enterprise SaaS vendors.
…Reliability, and Large Partner Ecosystems to Dominate the Market The human resources software market is currently dominated by four main vendors, reflecting the challenges faced by upstarts…
- Press Release
Enterprise AI ROI Shifts as Agentic Priorities Surge
Futurum’s Keith Kirkpatrick reveals enterprise AI ROI measurement is shifting from productivity to P&L impact, while agentic AI surged 31.5% as the fastest-growing technology priority among 830 IT decision makers.
Austin, Texas, USA, February 17, 2026 Futurum’s latest Enterprise Software Decision Maker Survey reveals enterprise AI ROI measurement is shifting from…
- Press Release
Supply Chain Software Dominated by Oracle, SAP, and Blue Yonder
Keith Kirkpatrick, Research Director at Futurum, discusses the findings on the Supply Chain Management (SCM) software market, and discusses the key buying criteria that must be considered by vendors operating in this space.
…Integrations to Dominate the Market Oracle and SAP are the most widely used vendors in the enterprise Supply Chain Management (SCM) market, according to Futurum’s 1H 2025 Enterprise Software IT…
- Press Release
Agentic AI Surges 31.5% to Become the Fastest-Growing Enterprise Tech Priority
Futurum’s Keith Kirkpatrick reveals agentic AI surged 31.5% year-over-year as the fastest-growing enterprise technology priority among 830 IT decision-makers, with combined top-two rankings reaching 39.3%.
Austin, Texas, USA, March 17, 2026 Enterprise buyers are moving from AI that assists to AI that acts. The data makes clear the shift is…
- Press Release
AI Overtakes Security and Traditional Development as Primary Driver for Software Delivery Acceleration, According to New Futurum Research
Mitch Ashley, VP of Software Lifecycle Engineering at Futurum, reveals that AI investment has overtaken hiring as the top driver for software acceleration, with 40% of leaders prioritizing GenAI compared to just 23% for headcount expansion.
…USA, January 16, 2026 Vendors Win by Operationalizing AI With Built-in Observability and Software Security, Not by Shipping More AI Features The Futurum Group has released its 1H 2026 Software…
- Press Release
Marketplace Ecosystem Map: Companies Reshaping Software Buying – Report Summary
Alex Smith at Futurum shares insights on the transformation of the enterprise technology marketplace into a complex ecosystem of Hyperscaler, SaaS, Agentic/LLM, and Distributor archetypes, reshaping software procurement.
Analyst(s): Alex Smith Publication Date: March 26, 2026 The enterprise technology marketplace is undergoing a fundamental transformation, evolving from a simple…
- Press Release
Futurum: Customer and Vendor Friction Points Impair Software Acquisition
Keith Kirkpatrick, Research Director at The Futurum Group shares his insights into the hurdles that impact the purchasing of enterprise software, based on the findings from Futurum Intelligence’s IT decision maker survey.
…USA, January 27, 2025 Futurum Intelligence’s Survey of 895 IT Decision Makers Finds That Software Purchasing Is Hindered by a Lack of Internal Consensus on Outcomes and an Inability of Vendors…