Alex Smith
GM, Futurum Research, VP & Practice Lead, Ecosystems, Channels, & Marketplaces
Practice Area
Channel Ecosystems
Futurum's coverage of Channel Ecosystems: analyst insights, research reports and vendor evaluations.
Analysts covering Channel Ecosystems
All practice areas
Keith Kirkpatrick
Vice President & Research Director, Enterprise Software & Digital Workflows
Mitch Ashley
Vice President & Practice Lead, CIO & Technology Buyers, and Software Lifecycle Engineering
Nick Patience
Vice President & Practice Lead, AI Platforms
Latest insights
All Channel Ecosystems insightsHGC and Macroview Bet on AI SecOps Education to Win Enterprise Trust
HGC and Macroview Telecom co-launch an AI ASOC Workshop Series in October-November 2026, positioning themselves as trusted advisors helping enterprises modernize network and security operations amid critical SOC capacity gaps.
Comarch’s Triple Win Validates Platform-Led Loyalty at Scale
Comarch won two 2026 European Loyalty Awards, including Best Supplier/Vendor Innovation, validating its composable platform approach as partners demand vendor credibility and AI solutions.
FIS Bets Banks Can Win Embedded Finance on Their Own Terms
FIS announced its Embedded Banking Platform on September 3, 2026, allowing U.S. banks to embed financial services into partner software while maintaining control of customer accounts on their own balance sheets.
nCino Unifies Retail and Wholesale Mortgage on One Platform
nCino announced TPO Experience, a unified mortgage technology platform consolidating retail and third-party origination. The launch targets the $440B wholesale channel, addressing enterprise integration demands as a top budget priority.
GDIT Joins OpenAI Select Partner Network to Bring Frontier AI to Federal Agencies
GDIT became an OpenAI Select Partner, enabling GPT-5.6 and Codex deployment across U.S. federal agencies while advancing its VIA strategy in the growing channel AI market.
AI Governance Gaps Open a Channel Consulting Opportunity
Entelgy’s survey of 300 Spanish executives reveals 31.7% of large enterprises haven’t started EU AI Act compliance, positioning compliance consulting as a key growth opportunity for channel partners in 2026.
Wayve and Uber Put British AI on London’s Roads
Wayve and Uber launched the UK’s first supervised autonomous ride-hailing service in London on September 3, 2026, with over 140,000 riders opted in, validating Wayve’s AI-native architecture.
Kaseya Bets on Compliance to Unlock Regulated-Industry MSP Deals
Kaseya’s Connect Edge summit unveiled FIPS 140-3 validated cryptography and native Apple MDM for Datto RMM, enabling MSPs to capture government, healthcare, and defense contracts previously locked behind compliance barriers.
Can Liquibase Close Europe’s Database Governance Gap?
Liquibase and knowmad mood Germany partner to close a critical compliance gap: 96.5% of enterprises run AI on production databases, yet only 28.1% enforce standardized governance across DACH, BeNeLux, and the Nordics.
Dexian Bets on Latin America With Rox Partner Acquisition
Dexian acquired Brazil-based Rox Partner to expand its Latin America footprint and specialized capabilities in data engineering, AI/ML, analytics, and cybersecurity—addressing enterprise demand for nearshore expertise.
Can Human Craft Differentiate AI Loyalty in a $25.7B Market?
Comarch Loyalty CEO Max Byloff presents at the International Leaders in Loyalty Summit, arguing that Human Craft combined with data and AI creates genuine customer loyalty in a rapidly growing $25.7B market.
TECHM-Rezolve Ai Alliance Targets the $41.8B Agentic Commerce Opportunity
Tech Mahindra and Rezolve Ai announced a global alliance to deploy agentic commerce at enterprise scale, targeting the $41.8B Channel Ecosystems market forecast to reach by 2029 with 36% CAGR growth.
Research Reports
All Channel Ecosystems reportsA Shift from Technology to Intelligence: The Rise of the Frontier Partner
Discover the Orchestration Era of enterprise AI. Frontier Partners: AI-first firms building original, agent-based solutions for business transformation.
From Potential to Production: Enterprise AI with a Partner Ecosystem
In our latest market brief, From Potential to Production: Accelerating Enterprise AI Through a Collaborative Partner Ecosystem, completed in partnership with Hewlett Packard Enterprise (HPE), Futurum Research examines how a unified AI platform combined with a curated network of ISV partners helps…
Enabling the Agentic AI Ecosystem Through watsonx
In our latest Market Brief, Enabling the Agentic AI Ecosystem Through watsonx , developed in partnership with IBM, Futurum Research explores how agentic AI will redefine digital labor and enterprise workflows.
Scaling Smarter: How Google Cloud Marketplace Is Reshaping Partner Sales and GTM Strategy
In our latest market study, Scaling Smarter: How Google Cloud Marketplace Is Reshaping Partner Sales and GTM Strategy, Futurum uncovers the strategies and results from top-performing ISVs and channel partners leveraging the Google Cloud Marketplace as a transformational sales platform.