Who we serve
Futurum for go-to-market leaders
Turn a complex technology story into market understanding and demand, with the research, proof, and reach in one program.
The decisions you make
Each one has an instrument that answers it, and an analyst accountable for the answer.
Futurum MediaPrograms
One orchestrated program, three properties
Reach, credibility, activation
Techstrong, Tech Field Day, Futurum Media ServicesHow it works
- Which story do we lead with, and will the market believe it?
- Custom researchPrimary research and analyst positioning that give the story evidence and a credible voice.
- How do we prove it?
- Signal65 validation and PINNACLEThird-party testing from engineers, not marketers, and benchmark results the market can check.
- Where do we reach IT decision-makers who tune out ads?
- Techstrong and Tech Field DayEditorial reach into the IT audience and credibility with practitioners who evaluate engineers.
- How do we activate across formats, channels, and the models buyers ask?
- Futurum Media ServicesStrategy, content, and activation, full-funnel, structured so answer engines carry the finding.
What a go-to-market team actually buys
The instruments above are products. This is where each one is described, priced and bought.
- EngagementCustom Research
Surveys, AI-moderated voice interviews and analyst-led interviews, on top of data we already hold. Brief, report or full study.
- Engagement · PremiumLiving Research
The premium format. The narrative, the charts and the ROI re-author for the reader's industry, region and role, and the data behind them keeps getting re-fielded.
- Engagement · Signal65Labs, Testing & Validation
Signal65 puts the product on the bench and publishes what it measured. Third-party proof for a performance claim you need buyers to believe.
- Engagement · Content & campaignsAmplify
Video, podcasts, field days, webinars and campaign assets through Six Five Media, Techstrong, Tech Field Day and VisibleImpact.
Who runs these programs
Custom research and the Signal65 bench are people, not a subscription.
From the analysts
The newest published work across every practice area, because a story can land in any of them.
OPSWAT at GISEC 2026: Can You Secure What You Can’t Detect?
OPSWAT debuted its AI Content Inspector at GISEC Global 2026, introducing a new defense layer against semantic fraud and AI-generated content that bypasses traditional malware scans in enterprise environments.
HGC and Macroview Bet on AI SecOps Education to Win Enterprise Trust
HGC and Macroview Telecom co-launch an AI ASOC Workshop Series in October-November 2026, positioning themselves as trusted advisors helping enterprises modernize network and security operations amid critical SOC capacity gaps.
GPT-6 Astra Sharpens Cross-File Bug Detection at a 2.5× Price
CodeRabbit’s evaluation reveals GPT-6 Astra catches 20% more bugs than GPT-5.6 Sol on cross-file reviews, demonstrating superior multi-system reasoning despite premium pricing at $10/M input tokens.
Guidewire FY2026: AI Demand Accelerates the Cloud Transition
Guidewire closed FY2026 with $1.24B ARR (19% growth) and $1.48B total revenue (23% growth), with AI emerging as the primary catalyst for insurance customers’ cloud transition and platform modernization.
Forescout Brings National-Scale OT Security to Water Utilities
Forescout Technologies joins Project Watershed 250, a White House and Texas-backed initiative delivering continuous monitoring and AI-enabled defense to water and wastewater utilities across the nation.
OpenAI’s GPT-6 Astra: Benchmarks, Cyber Risks, and Market Impact
Nick Patience, VP and Practice Lead, AI Platforms at Futurum, shares his insights on GPT-6 Astra and what its cyber threshold and monitorability trade-offs mean for Anthropic and Google.
Turn a story into demand.
Bring the decision. We will show you what Futurum can see, with the analyst in the room.