Enterprise Software Market Shows Strong Growth Driven by AI, Digital Transformation

Austin, Texas, USA, August 4, 2025

Futurum Launches Its 1H 2025 Market Forecast and Decision-Maker Reports Covering Enterprise Software, Reflecting Strong Growth Amid Global Economic Uncertainty

The enterprise software market grew to an annual value of US$341.4 billion in 2024, according to a new report published by Futurum. The 1H 2025 Enterprise Software and Digital Workflows Market Sizing and Five-Year Forecast report highlighted the growth in the market for enterprise-grade software, which is projected to show a compound annual growth rate (CAGR) of 10.8% from 2024 through 2029, reaching an annual value of US$569.7 billion by the end of the forecast. Despite global economic uncertainties and geopolitical tensions, this robust expansion is fueled by AI integration, digital transformation investments, 5G deployment, IoT, Industry 4.0 innovations, and deep learning frameworks.

Figure 1: 1H 2025 Enterprise Software & Digital Workflows Market 2024–2029 (in US$ Billion)

Keith Kirkpatrick, Research Director, Enterprise Software & Digital Workflows, Futurum, said, “Enterprise software remains a large driver of corporate strategic goals, from enabling digital transformation and improving customer and employee experience to reimagining and restructuring both core and ancillary workflows and processes. Software vendors have focused on innovating to meet these new demands as enterprise workflows evolve, incorporating human labor, machine-augmented processes, and even fully automated task and decision-making processes.”

Large SaaS vendors, including Microsoft, Salesforce, and others, dominate the market. These vendors usually take a platform-based approach to providing software to customers.

Figure 2: 1H 2025 Enterprise Application Market Share by Vendor 2024

The market for SaaS-based enterprise applications was valued at US$256.2 billion in the first half of 2025 and is projected to reach US$466.7 billion annually by 2029. This shift is fueled by increased investment in digital infrastructure and rapid advancements in cloud-based analytics, which minimize the need for constant software upgrades while enabling seamless, accessible data management.

• The CRM market continues to rapidly expand, driven by the growing demand for personalized customer experiences and the integration of AI and ML. According to Futurum’s analysis, the CRM market reached US$52.1 billion by the first half of 2025 and is projected to grow to US$112.5 billion annually by 2029.
• The Banking, Financial Services, and Insurance segment holds a significant portion of the market, valued at US$39.3 billion, with forecasts predicting growth to US$80 billion by 2029. This growth is propelled by the expansive applicability of enterprise applications and a sharp rise in AI integration, particularly within the finance sector, which is emerging as a frontrunner in AI adoption.

In addition, Futurum’s 1H 2025 Enterprise Software & Digital Workflows Decision Maker Survey Report, which focused on research with 895 IT decision makers and influencers, reveals several interesting insights that reflect the current purchasing climate, which is driven by a focus on features and functionality, but also by the presence of generative AI capabilities.

Figure 3: 1H 2025 Vendor Selection Criteria, 2024 vs 2025

“The findings from both reports underscore a clear trend toward the use of AI as a driver of spending around enterprise software,” Kirkpatrick noted. “Although vendors still need to build out additional use cases for AI that actually deliver solid return on investment (ROI) – many generative AI and agentic AI features are still in limited usage, and are not yet returning significant bottom-line value to customers – the promise of AI has been enough to drive customers to software vendors that are focused on integrating these new technologies.

Read more in the reports, “1H 2025 Enterprise Applications Market Sizing & Five-Year Forecast Report” and the “1H 2025 Enterprise Software & Digital Workflows Decision Maker Survey Report” on the Futurum Intelligence Platform.

About Futurum Intelligence for Market Leaders

Futurum Intelligence’s Enterprise Software & Digital Workflows IQ service provides actionable insight from analysts, reports, and interactive visualization datasets, helping leaders drive their organizations through transformation and business growth. Subscribers can log into the platform at https://app.futurumgroup.com/, and non-subscribers can find additional information here.

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