Futurum
Who we serve

Futurum for technology vendors

Where to place bets and how to position, decided on live data rather than last quarter's report.

The decisions you make

Each one has an instrument that answers it, and an analyst accountable for the answer.

Illustrative
Futurum SignalLive

AI platforms, category leader composite

82forecast 88

Which category do we enter, double down on, or exit?
Futurum IntelligenceMarket sizing and five-year forecasts across 11 practice areas, cut by size, vertical, and geography.
How do buyers see us against the competition, and where will we be in six months?
Futurum Signal and ETRA predictive 1 to 100 score with the signals behind it, and 15 years of spending intent by vendor.
Can we prove the claim before we make it?
Signal65 and PINNACLEIndependent testing, benchmarking, and the agentic AI benchmark that measures correct work.
What does the analyst who covers us actually think?
Practice leadsBriefings and advisory included, with the analyst accountable for your category.

What a vendor actually buys

The instruments above are products. This is where each one is described, priced and bought.

  • Subscription · ContinuousFuturum Signal

    Continuous, forward-looking vendor scoring. Agentic AI does the scanning, Futurum analysts set the framework and hold the pen.

  • Subscription · Self-serveFuturum Intelligence Platform

    The full dataset behind the research: market sizing, five-year forecasts, buyer survey data and AI synthesis. Filter it, chart it, export it.

  • EngagementROI Spectrum

    A defensible ROI study CFOs accept. Thousands of modelled scenarios, five categories of business impact, a range instead of one flattering number.

  • Engagement · Signal65Labs, Testing & Validation

    Signal65 puts the product on the bench and publishes what it measured. Third-party proof for a performance claim you need buyers to believe.

The practice areas this sits in

The analysts below are the ones who actually publish in them.

Every analyst

From the analysts

Published work in these practice areas, newest first.

All insights

Where to place bets and how to position.

Bring the decision. We will show you what Futurum can see, with the analyst in the room.