David Park is Director of Custom Research at Futurum, where he helps enterprise technology vendors sharpen their go-to-market strategy, product positioning, and competitive edge through rigorous, data-driven research.
David brings more than a decade of experience advising technology companies across value engineering, product marketing, sales enablement, partner strategy, and competitive intelligence. Working with vendors such as Microsoft, AWS, Salesforce, Oracle, Google Cloud, and IBM, he has shaped executive-level narratives, sharpened go-to-market positioning, and equipped sales and partner teams with the insight and tools to compete and win in complex enterprise markets. His work spans SaaS ecosystem strategy, ROI and business value analysis, executive storytelling, and revenue enablement.
Before moving into the technology industry, David built his strategic foundation in competitive intelligence and corporate strategy at firms including Oliver Wyman, Fuld & Company, and Citizens Financial Group.