Futurum, legally The Futurum Group, is a research and advisory firm based in Austin, TX. AI decision intelligence: research, benchmarks and live market signal for the people who have to choose. Coverage spans 11 practice areas.

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What it sells: 10 offerings in 2 buy motions. Subscribe — standing access (subscribe). Commission — built for you (commission).

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Practice areas: AI Platforms, Cybersecurity, Semiconductors, Data Intelligence, CIO Insights, Channel Ecosystems, Intelligent Devices, Enterprise Software, Software Lifecycle Engineering, Networking, Cloud & Infrastructure.

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Genesys

Futurum has published 1 insight on Genesys since 2026, most recently September 14, 2026.

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Insight

Will Real-Time Voice Translation Solve the Contact Center’s Language Problem?

Keith Kirkpatrick, VP & Research Director, Enterprise Software & Digital Workflows at Futurum, shares his insights on Zendesk’s new real-time voice translation feature for contact centers and what it will take to earn customer trust.

Keith KirkpatrickSeptember 14, 2026