In our latest survey research report, The Critical Role of Application Marketplaces , created in collaboration with Splunk, Futurum Research explores how organizations are using application marketplaces across IT and security operations, which features matter most to users, and how vendor…
Futurum's Mitch Ashley,
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Mitch Ashley, The Futurum Group, "The Critical Role of Application Marketplaces," April 1, 2025. https://preview.erikbethke.com/research-reports/the-critical-role-of-application-marketplaces/
As enterprises seek greater agility and efficiency in their digital operations, application marketplaces have emerged as powerful platforms for extending the value of core technology solutions. With a growing reliance on apps that enable automation, data integration, and faster innovation, organizations are increasingly turning to trusted vendor marketplaces to meet evolving business needs.
These marketplaces are no longer simply repositories for plug-ins—they are strategic hubs where IT, security, and developer teams discover turnkey solutions that streamline workflows, integrate data sources, and deliver business outcomes with minimal friction. Application marketplaces enable vendors to strengthen customer retention and provide partners with new routes to deliver differentiated value.
In our latest survey research report, The Critical Role of Application Marketplaces, created in collaboration with Splunk, Futurum Research explores how organizations are using application marketplaces across IT and security operations, which features matter most to users, and how vendor ecosystems like Splunkbase are evolving to meet modern demands.
In this research report, you will learn:
- How application marketplaces are shaping software distribution and vendor ecosystems
- Which features and functionality matter most to users—from ease of installation to app support
- Insights from Splunkbase users on app frequency, preferences, and desired improvements
- Why AI, automation, and turnkey solutions are central to the next evolution of marketplaces
If you’re exploring how to drive more value from your technology stack, be sure to download your copy of The Critical Role of Application Marketplaces today.
In partnership with:
Published by Futurum.
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