Leveraging Epicor’s Grow Data Platform for Better Insights and Improved CX

Most applications – such as CRMs – were not designed to hold the massive amount of data generated through today’s cross-channel marketing operations. Moreover, few integrated the most current artificial intelligence (AI) and machine-learning capabilities to deliver the insights required to improve the customer experience. As a result, organizations are turning toward integrated customer data platforms (CDPs), which are software platforms that create a unified and comprehensive view of the customer.

A CDP serves as a single source of truth from which all applications, workers, and systems can draw upon to identify insights, generate predictions, and drive recommended actions, resulting in driving a better overall CX. This shift is driving investment into CDP software, according to Futurum Intelligence, with the worldwide annual spending on CDPs projected to reach $9.2 billion by the end of 2024.

The right CDP empowers you to unlock valuable customer insights, execute targeted marketing strategies, and drive connected customer experiences. It enables efficient data integration, scalability for future growth, and robust data security, privacy, and governance. Furthermore, selecting the right CDP enables your organization to enhance operational efficiency, improve data-driven decision-making, and achieve immediate ROI.

In our latest research brief completed in partnership with Epicor, Leveraging Epicor’s Grow Data Platform for Better Insights and Improved CX, we discuss the key reasons to utilize a CDP, discuss the critical features and technologies that underpin the most useful and powerful CDPs, and the key benefits that can be derived by using a CDP. We also provide an overview of Epicor’s Grow Data Platform, discuss its key architecture and benefits, and investigate how artificial intelligence is being embedded throughout the platform.

In this research brief you will learn:

• The key reasons why an organization would want to deploy CDP
• Must-have CDP features and their benefits
• How Epicor’s Grow Data Platform is designed to meet the needs of organizations today and in the future
• How Epicor’s Grow Data Platform can deliver real-world ROI and benefits to data-driven organizations by leveraging AI, its platform architecture, and open ecosystem

If you want to learn more, download your copy of Leveraging Epicor’s Grow Data Platform for Better Insights and Improved CX today.

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