Futurum has published 2 analyst insights on Pegasystems since 2026, most recently August 21, 2026.
2 results
Pegasystems launched Customer Engagement Studio, enabling agentic campaign design with governance and compliance. Through Gryphon partnership, Pega offers end-to-end responsible AI for regulated industries.
Keith Kirkpatrick, VP & Research Director at Futurum, shares his insights on why enterprise buyers are rejecting per-seat pricing for core software, while simultaneously demanding it for AI, forcing vendors to rethink their commercial strategies.