Futurum, legally The Futurum Group, is a research and advisory firm based in Austin, TX. AI decision intelligence: research, benchmarks and live market signal for the people who have to choose. Coverage spans 11 practice areas.

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What it sells: 10 offerings in 2 buy motions. Subscribe — standing access (subscribe). Commission — built for you (commission).

Group companies: Futurum Intelligence Platform, ETR, Signal65, Futurum Equities, Six Five Media, Tech Field Day, Techstrong Group, VisibleImpact.

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Practice areas: AI Platforms, Cybersecurity, Semiconductors, Data Intelligence, CIO Insights, Channel Ecosystems, Intelligent Devices, Enterprise Software, Software Lifecycle Engineering, Networking, Cloud & Infrastructure.

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HubSpot

Futurum has published 1 insight on HubSpot since 2026, most recently September 21, 2026.

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Insight

HubSpot Bets the Platform on Growth Context

Keith Kirkpatrick, Vice President, Research, at Futurum, HubSpot's Fall 2026 Spotlight release introduces Growth Context, an AI-native framework positioning the company as a CRM leader for SMB and mid-market teams.

Keith KirkpatrickSeptember 21, 2026