Research notes and analysis from the Futurum practice areas.
10 results
Keith Kirkpatrick, VP and Research Director at Futurum, shares his insights on new Agentforce Edition tiers, and discusses how consolidation of AI, Slack, Tableau Next, data security, and Premier Success Plans into a single SKU may help buyers.
Salesforce’s Winter ’27 release enhances Agentic AI across contact center, commerce, and scheduling, with 73.1% of enterprises prioritizing it and early metrics showing 13% conversion lifts.
Futurum Research analyzes Salesforce’s Q2 FY 2027 earnings, focusing on AI and data momentum, Agentforce adoption, Anthropic partnership expansion, and FY 2027 guidance.
Mitch Ashley, VP & Practice Lead at Futurum, shares insights on how AI implementation is the new account control point. Read more on how hyperscalers are reorganizing to capture distributed AI buying authority in 2026.
Keith Kirkpatrick, Vice President & Research Director, Enterprise Software & Di at Futurum, Salesforce’s Headless 360 positions agentic AI as the dominant enterprise priority, enabling rapid agent deployment with 100+ reusable skills.
The Data Intelligence Platform market is undergoing its most consequential shift since the move to cloud data warehousing, as enterprise AI matures from read-only copilots into read-write autonomous agents that plan, negotiate, and execute transactions across business systems without continuous…
Keith Kirkpatrick, VP & Research Director at Futurum, shares his insights on why enterprise buyers are rejecting per-seat pricing for core software, while simultaneously demanding it for AI, forcing vendors to rethink their commercial strategies.
Keith Kirkpatrick, Vice President & Research Director, Enterprise Software & Di at Futurum, analyzes Salesforce’s Agentic AI deployment trends showing organizations tripling active agents and reducing creation times by 53%, signaling a major shift i.
Futurum’s Keith Kirkpatrick examines Pega’s FedRAMP Class D expansion in Pega Cloud for Government and how it measures up against competitors in the marketplace.
Keith Kirkpatrick, Vice President & Research Director, Enterprise Software & Di at Futurum, examines how Salesforce’s groundbreaking Agentic Enterprise deployment at U.S. Army HRC demonstrates secure AI operations at scale, delivering $6M annual sav.