Company news from The Futurum Group, and the research announcements that go out with new Futurum Intelligence data.
13 results
Futurum Research’s 2H 2026 Enterprise Applications Market Sizing & Five-Year Forecast projects the market at $1.1T by CY2031, while its Decision Maker Survey (N=833) finds 57.7% of buyers prefer consumption or outcome pricing for GenAI add-ons.
Keith Kirkpatrick, VP and Research Director at Futurum, shares his insights into the various approaches to delivering AI by SaaS vendors, and discusses which ones will drive ROI the fastest.
Brad Shimmin explains why the semantic layer is moving from dashboards to AI reasoning engines. Learn why BI teams are the essential Insight Engineers tasked with stopping AI hallucinations through governed data logic.
Fernando Montenegro, VP and Practice Lead at Futurum, unpacks the confusion around “AI Security,” urging a shift from static controls to managing autonomous, agentic systems.
Keith Kirkpatrick, Research Director at Futurum, shares his insights on the current AI pricing strategies from major enterprise SaaS vendors, and provides his thoughts on how pricing will evolve as AI continues to proliferate in the market.
Brad Shimmin, industry analyst at Futurum, shares his insights on Google’s GA of Conversational Analytics in Looker, a strategic move to defend traditional BI by grounding Gemini’s power in a trusted semantic layer.
Keith Kirkpatrick, Research Director at Futurum, reveals key findings from enterprise software decision makers, who express a preference for flexible genAI pricing approaches offered by SaaS vendors.
New survey: The enterprise AI mandate is here, but poor data quality is the #1 obstacle. See why leaders now invest in foundational data quality and availability to ensure ROI.
Keith Kirkpatrick, Research Director at Futurum, shares his insights on the key decision criteria used by enterprise software decision makers to evaluate purchases, and discusses why these are critical in today’s market.
Nick Patience, VP & AI Platforms Practice Lead at Futurum, shares insights on dramatic acceleration in generative AI impact expectations, with 71% of organizations now expecting transformational changes within 3-5 years.
Mitch Ashley, VP and Practice Lead for DevOps and Application Development at The Futurum Group, shares his insights on advancements in the uses of AI, agentic agents, and the recent Model Context Protocol open standard.
Alex Smith, VP Channels & Tiffani Bova, Chief Research Officer at The Futurum Group, share their insights on the latest Futurum Partner Ecosystem Survey.
Nick Patience, VP & AI Practice Lead at The Futurum Group, reveals operational efficiency (76%) leads Generative AI business impacts, while risk management (48%) shows caution, highlighting the need for strategic AI implementation planning.